AI and ML technologies offer immense potential for businesses, but they also bring ethical challenges that must be acknowledged and addressed. By actively considering bias, safeguarding privacy, mitigating misuse, promoting transparency, and establishing ethical governance, organisations can harness the power of AI responsibly and contribute to a future where technology serves humanity's best interests. It is through these ethical considerations that businesses can ensure the benefits of AI are maximised while minimising potential harms, building trust among customers and stakeholders, and shaping a more ethical and inclusive technological landscape.